Análise de Dados para Decisões de Marketing: Um Guia para Diretores de Marketing

Data Analysis for Marketing Decisions: A Guide for Marketing Directors

In the competitive world of digital marketing, understanding and applying data analysis has become essential. As markets evolve and competition intensifies, using data analysis to guide strategic decisions is not only advantageous but crucial. Therefore, this article explores how marketing directors can leverage data analysis to refine strategies, optimize campaigns,…

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The Importance of CRM in Digital Marketing: Best Practices for Customer Retention

The Importance of CRM in Digital Marketing: Best Practices for Customer Retention

In a world where market competition is ever-increasing, understanding and meeting customer expectations is not just an advantage; it is a fundamental necessity. At the heart of this strategy lies the integration of Customer Relationship Management (CRM) within digital marketing. A company's ability to cultivate, manage, and analyze its interactions…

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