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Advances in Artificial Intelligence (AI) technology have transformed the way companies interact with their customers. Chatbots, AI-based programs that simulate human conversations, are emerging as a powerful resource for improving the customer experience, especially on social networks. This article explores how chatbots and AI are revolutionizing customer service in an…

Employer Branding has become a focal point in the corporate world. It refers to the reputation and image of a company as a desirable place to work. An effective employer branding strategy not only attracts talents but also retains the best employees, enhancing productivity and the company's success. Here are…