Google Ads Campaign Development
Challenges:
High Competition: The moving market is highly competitive, especially in large urban centers like São Paulo.
Capturing Qualified Leads: It was crucial to not only attract a high volume of clicks, but to ensure that these clicks came from potential customers who were truly interested in moving services.
Efficient Budget: The campaign needed to be economically viable, maximizing ROI (return on investment) with careful use of the advertising budget.
Solutions:
Strategic Keywords: Quatro Rios carried out detailed keyword research to identify high-value terms that could attract the right target audience, focusing on specific terms such as “residential moving São Paulo” and “reliable commercial moving”.
Ad Targeting and Personalization: The campaign was carefully segmented to target users at different stages of the conversion funnel, with personalized ads that spoke directly to each segment’s needs and concerns.
Continuous Optimization: The agency implemented a continuous optimization process, adjusting bids and ads based on performance to ensure budget efficiency and improve results over time.
With this approach, Transpenha saw a significant increase in click-through rates (CTR) and lead conversion, resulting in notable growth in business from the online campaign. Quatro Rios demonstrated its ability to overcome competitive market challenges and execute a highly effective Google Ads campaign for Transpenha.
